The development of media literacy measures involves the participation of different actors: the competent audiovisual authority, audiovisual communication service providers, including non-profit community providers, and video-sharing platform service providers.

These entities and authorities must cooperate with all stakeholders, including organizations, associations, schools, and professional unions in the field of communication and journalism.

In addition to adopting measures and promoting their development across all sectors of society, for citizens of all ages and for all media, the audiovisual authority must periodically monitor and evaluate progress.

Media literacy is not just knowing how to use technology or accessing and browsing the Internet consuming content without consulting or verifying it, but using it in a safe and responsible way.

The web is a double-edged sword, and just as it is a great tool to make our daily lives easier, it also presents an increasingly significant threat: hoaxes, fake news, and misinformation.

Media literacy seeks to combat online disinformation, which is one of the greatest concerns of democratic countries.

In the fight against disinformation, we may encounter false or misleading content. False information can be intentionally spread with the sole purpose of creating confusion and causing harm, and, although in other cases incorrect information is spread without the intention to harm, it is equally dangerous and harmful.

Media literacy is presented as the main ally of users, as it will allow them to develop digital skills and competencies to respond to the threat of misinformation.

Instilling critical thinking in users will increase their awareness and their ability to discern between facts and opinions and to analyze complex realities.

Promoting media literacy will increase civic awareness and empower users to make good use of networks.