Article 6 of the General Law on Audiovisual Communication, regarding gender equality and the image of women, establishes that self-regulation should be promoted to contribute to an equal and non-discriminatory image of women and men, under no circumstances favoring situations of discrimination based on sex, inequality of women, or incitement to sexual or gender-based violence.

It also urges the promotion of self-regulation to ensure non-sexist commercial communications, which includes language, content, and images. The goal is to eliminate gender stereotypes, removing women from the stereotypical roles in which they are often confined. 

The representation of women in audiovisual media is also important due to its social impact. The way women are portrayed in cinema, television, and advertising directly influences public perception and the formation of gender stereotypes that are sought to be eliminated.

Media not only reflect reality but also construct it. They influence perception, so poor representation of women would perpetuate inequalities. 

Media outlets can balance the scales in the fight against prejudices and stereotypes about women, contributing to their equality with men. 

Audio-visual communication must convey an equal and non-discriminatory image of women and men, not favoring situations of discrimination based on sex, inequality of women, or inciting sexual or gender-based violence. 

This representation is important as it influences public perception and the formation of gender stereotypes. Furthermore, it will contribute to a more inclusive and equitable society for women and girls. 

The CNMC must supervise and ensure that the audiovisual communication market functions properly. One of its functions assigned by regulations is to prepare and publish an annual report on the representation of women in programs and audiovisual content, paying special attention to their representation in news programs and current affairs informational content. This is established in Article 9.1 of the Law on the creation of the National Commission on Markets and Competition (in accordance with the provisions of Article 6.4 of the General Law on Audiovisual Communication). 

The CNMC, in order to comply with the regulations, will publish an annual report on the representation of women in news programs and current affairs informative programs of state-level audiovisual providers.